BALMAIN

In 1954, when Pierre Balmain founded his namesake brand, the French couturier was counted among the “Big Three” of Parisian fashion, along with Christian Dior and Jacques Fath. From the origin, Balmain’s signature style offered an unexpected contrast to the practical looks of the day, creating a distinctive DNA for the house, transforming the Parisian house into a favourite of both European and Hollywood royalty. Over the decades, Balmain has always proudly remained faithful to the spirit of its founder. Today the brand is known for the colours, fluidity and elegance.